Today, the Barn Sign isn’t just a landmark. It is also a collector’s item. Having long desired to make the Barn Sign available to its fan base, Smith thought t-shirt seemed the logical way to share the landmark. A challenge existed, however, in that the Georgia Bulldog logo on the barn is trade mark protected and no one seemed to think permission (licensing) would be granted by the University of Georgia Athletic Association. Enter Deep River Outfitters. Deep River is a for-profit business based in Tennille that celebrates American Rivers with great apparel and accessories. Central to Deep River’s culture is giving back and a percentage of sales are given to local ministries. Since the Barn Sign is so close to the Ohoopee River, the Deep River partners, Keith Lindsey, Matt Vos and Adam Foster approached Ross with the plan to support First Love Kids with the proceeds from the sale of a Barn Sign shirt. Ross agreed and a request for licensing was approved by the University Athletic Association.
First Love Kids is an outreach ministry that inspires academic and spiritual growth and encourages children and adolescents to reach their full potential. Based in Sandersville, First Love Kids serves at risk youth across Washington County with mentoring and tutoring programs and serves the community at large through food distribution. First Love Kids distributed over 13 tons of food in 2014 alone. With the sale of the Barn Sign shirts, First Love Kids hopes to acquire a facility to serve young women who need a place to call home.
Shirts come in both long and short sleeve and are available in Comfort Colors red, black and granite. Short sleeve are $32 and long sleeve are $39 and are available at the Barn Sign on home football game Friday and Saturdays and online at shopdeepriver.com.